“Essentially, the cost of producing protein is going to come down fast. So, it's five times cheaper by 2030 - and ten times by 2035 - than existing methods. And so, ultimately, this means 50 percent fewer cows by 2030. And it won't stop there.” – Catherine Tubb
This week on Living Lab Radio:
- NASA solar scientist Nicholeen Viall shares some of the exciting – and surprising – findings from the Parker probe’s first flyby of the sun.
- Marcia Macedo of Woods Hole Research Center gives an update on the first week of the UN climate talks in Madrid, where she says the mood is a mix of concern, urgency, and hope.
- RethinkX senior analyst Catherine Tubb makes the case that we’ve hit peak cow – cattle agriculture could be bankrupt in a decade, and vats of customized protein-producing yeast are the future of food.
- Economist Jay Zagorsky won’t tell you what to buy that special someone, but will give you a holiday spending budget. Spoiler alert: he says 1% of total after-tax income is the sweet spot.